The Challenge
When I first talked to Luke, he recently got his first 52 customers (lifetime deal). The problem was that all of those beta customers were not in his target niche, and they didn’t actually use the product.He was also generating some calls from his network on LinkedIn, but the outreach was manual & took lots of his time. And the calls were not actually sales-focused, more “virtual coffee” type meetings.Luke knew there was a better way to get clients, so he reached out for help.
The Results
After working together for several months and iterating on his messaging & positioning, we were able to get him ~10 booked calls/week (all in his niche).
We implemented a really simple CRM that tracks & opportunities from start to finish, and created various follow-up templates & sequences for common scenarios he was facing with his market.Luke was diligent in following the process, take notes on calls with prospects, and work together to iterate based on the feedback his market was giving us. Soon, we discovered the winning positioning & message variants, that allowed him to book more calls & close his first MRR customers.
