The Challenge
Jacques reached out to Daniel with the goal of starting paid advertising campaigns for his B2B SaaS company. Initially he wanted to run paid ads for 3 months, and generate at least 50 corporate leads for their sales team, to prove that this is a good marketing channel for them.
The Results
After the initial 90 days, we've been able to generate 60+ leads & their sales team has got good sales opportunities in the pipeline, so we decided to continue & scale up paid advertising to bring in more qualified leads, while reducing the cost-per-lead in the process.In 6 months, we've been able to achieve a 541% increase in lead volume with 19% lower CPL, which helped them get multiple 5-figure deals in the pipeline and scale their B2B SaaS to a whole new level.
